We add 1 because both endpoints are included (start and end times are counted).

Sun, 03 May 2026 10:51:08 +0000

**We Add 1 Because Both Endpoints Are Included — A Subtle But Powerful Time Logic You Can’t Afford to Miss** In a world where time matters more than ever, users are increasingly asking: *What does it really mean when something is counted from start to finish — including both starting and ending moments?* The simple yet strategic concept of *We add 1 because both endpoints are included* is quietly reshaping how people think about timelines, data tracking, and digital experiences across the U.S. It’s not just a technical detail — it’s a shift that affects how users understand duration, engagement, and value. This subtle logic applies wherever time spans matter: bookings, subscriptions, supply chain logistics, fitness goals, and event planning. When a platform formats timestamps by adding 1 to both the beginning and endpoint (e.g., a session starting at 9:00 AM and ending at 9:30 AM becomes 30 minutes total), it creates a clearer, more consistent user experience — one that’s easier to measure, analyze, and trust. ### Why We Add 1 Because Both Endpoints Are Included — A Growing Trend Across the U.S.