Sat, 02 May 2026 18:01:41 +0000

You Won’t Believe What Negative Space Hides Behind the Subaru Logo Design When you look at the Subaru logo, you might see a simple, bold emblem featuring the letters "SUBARU" encircled by a stylized maple leaf—iconic and instantly recognizable. But behind this clean design lies a clever, often surprising use of negative space, a design principle that quietly shapes perception and storytelling in graphic art. ### What Is Negative Space, Anyway? Negative space—the area surrounding and between the primary elements of a logo—plays a crucial role in visual communication. Far from being “just empty,” it can convey hidden messages, enhance balance, and create visual intrigue. Nowhere is this more evident than in Subaru’s logo, where clever spatial omissions add subtle layers of meaning.